PRIME HIT PRODUCTS LTD PRIVACY POLICY

Last Updated: 15th Nov, 2024.

Welcome to Prime Hit Products Ltd. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our site (regardless of your location) or engage with our services. It also outlines your privacy rights and explains how the law protects you.


1. Personal Information We Collect

We define personal information as any data related to an identifiable individual. This can include, but is not limited to:

• Directly from You: Information you provide when creating an account, making a purchase, or contacting us.
• Automatically: Data collected through cookies and similar technologies, such as your browsing behaviour and device information.
• From Third Parties: Data from payment processors, analytics providers, or advertising platforms.

Examples of collected personal data include your name, email, phone number, billing address, shipping address, payment information, and browsing behaviour.


2. Your Rights Under Privacy Laws

We comply with the UK GDPR, EU GDPR, and California Consumer Privacy Act (CCPA). Depending on your location, you may have the following rights:

Under the GDPR (UK/EU):

• Right to Be Informed: Details about the collection and use of your personal data.
• Right of Access: Access the personal data we hold about you.
• Right to Rectification: Request corrections to inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data under specific circumstances.
• Right to Restrict Processing: Temporarily stop processing your data in certain situations.
• Right to Data Portability: Receive a copy of your data in a machine-readable format for transfer.
• Right to Object: Object to processing for legitimate interests, marketing, or profiling.
• Rights in Relation to Automated Decision-Making: Challenge decisions made solely based on automated processing.

Under the CCPA (California Residents):

• Right to Know: Access the specific pieces of personal data we hold about you.
• Right to Delete: Request deletion of your personal data, subject to legal exceptions.
• Right to Opt-Out of Data Sale: Opt-out of the sale of your personal data.
• Right to Designate an Agent: Authorise an agent to act on your behalf for data requests.

To exercise any of these rights, please contact us at contact@primehit.store.


3. How We Use Your Personal Data

We process your data for:

• Providing and improving our services.
• Processing transactions and delivering products.
• Responding to customer inquiries.
• Personalised marketing and advertising.
• Ensuring the security of our platform.

4. Behavioural Advertising and Marketing

We may use your personal data for targeted advertising. This helps us deliver content relevant to your preferences. Examples include:

• Ads on platforms like Google or Facebook based on your browsing history.
• Email marketing campaigns.

You can opt out of targeted advertising via:

• Network Advertising Initiative: https://www.networkadvertising.org/
• Digital Advertising Alliance: https://optout.aboutads.info/

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience. Cookies are small files stored on your device that help us:

• Recognise your preferences (e.g., language or region settings).
• Analyse site performance and user behaviour.
• Deliver personalised ads.

Types of Cookies We Use:

• Necessary Cookies: Essential for site functionality (e.g., shopping cart).
• Performance Cookies: Collect analytics on site usage.
• Advertising Cookies: Deliver targeted ads.

You can control or block cookies through your browser settings. For more information, visit www.allaboutcookies.org.


6. Automated Decision-Making

We use limited automated decision-making for fraud prevention. However, these decisions do not produce legal effects or significantly affect you. You have the right to object to such processing.


7. Data Retention

We retain your personal data only as long as necessary to fulfil our business purposes or comply with legal requirements. Factors determining retention include:

• The sensitivity of the data.
• The risk of harm from unauthorised use.
• Legal and regulatory obligations.

Upon request, we will delete or anonymise your data unless it is required for legal reasons.


8. International Data Transfers

We may transfer your data outside the UK or EEA, ensuring adequate protection through:

• Countries deemed to provide adequate protection by the UK/EU.
• Standard contractual clauses approved by the UK or EU.

For more information, please contact us.


9. Security Measures

We implement robust measures to safeguard your personal data, including:

• Data encryption.
• Access controls limited to authorised personnel.
• Regular security monitoring.

Despite our efforts, no system is entirely secure. If you suspect any breach, please contact us immediately.


10. Changes to This Privacy Policy

We may update this policy to reflect changes in legal, operational, or technological practices. Updates will be posted on this page, and significant changes may be communicated directly.


11. Complaints

If you are unsatisfied with our handling of your data, you may file a complaint with:

• ICO (UK): https://ico.org.uk/make-a-complaint/
• Your local Data Protection Authority (EU): https://edpb.europa.eu/

12. Contact Us

For questions or to exercise your privacy rights, please contact us at: contact@primehit.store